Strategy

Discover your roadmap to growth. Lead with strategy, from big picture to small details. Act on your learnings and connect more with your target audience every day.

Brand Strategy

  • Competitor Analysis

    Creative Exploration

    Executive Alignment Workshops

    Brand Exploration and Development

    Build a Brand Platform

  • Research Report

    Branding (Logo, Color Palette, Typography, Photography)

    Brand Guide (Platform, Value Props, Voice, Tone and Style)

SEO & Content Strategy

  • Goal Alignment

    Content Audit

    Competitor Analysis

    Industry & Audience Research

    Social Listening

  • Research Report

    Target Persona Development

    Keyword & Content Hub Strategy

    Lead Generation Content Strategy

    Sales Content Strategy

    Product Content Strategy

    Email Strategy

    Editorial Calendar

    Social Calendar

    Email Drip Set Up

Campaign Strategy

  • Baseline Performance Audits

    Competitor Analysis

    Industry & Audience Research

    Persona Development

    Channel Analysis

    Creative Direction

  • Research Report

    Target Personas

    Channel Strategy

    Campaign Roadmap

    Concept Pitches

    Production Timelines & Budgets

See the Work

What They Said

“Rachel stands out as a dynamic strategist and creative leader … [h]er intelligence and versatility allow her to seamlessly straddle various aspects of our work, bringing a unique blend of creativity and strategic thinking to each project. Rachel's ability to see the big picture, while also diving into the finer details, helps guide each project and client to see what matters.”

What They Said

“Rachel always commands the room when complex issues or topics requiring high level strategic thinking is at stake and then her gift of distilling the rationale, fit for the masses is needed. An example would be the start of any R&D project where clients have big open ideas with little scaffolding. They always walk away feeling clearer about who they are, who they serve and in the process, the trust factor is extremely high …”