Creative Direction

Understand your target audience and key channels. Position your brand as a (recognizable) industry leader. Develop dynamic content and campaigns that make a big impact for your bottom line.

Branding

  • Brand Sentiment Analysis

    Creative and Content Audits

    Industry and Audience Research

    Competitor Analysis

    Executive Team Workshop

    Creative Exploration

  • Research Report

    Brand Platform (Mission, Vision, Values, Voice, Tone, Style, Key Messaging, Differentiators, Value Propositions)

    Branding (Logo, Typography, Color Palette, Imagery, Merch & Collateral)

Ad Campaigns

  • Campaign Audits

    Industry and Audience Research

    Competitor Analysis

    Channel Analysis

    Social Listening

    Creative Exploration

    Photo Shoot Direction

    Asset Design and Copywriting

    Optimization

  • Research Report

    Target Persona Development

    Campaign Strategy

    Campaign Concepts

    Campaign Asset Production

Video & AV Media

  • Creative and Content Audits

    Industry and Audience Research

    Competitor Analysis

    Marketing Team Consult

    Scripting, Storyboarding and Shot Lists

    Manage Third Party Production Vendors

    Creative Direction for Pre and Post Production

    On-Set Creative Direction

  • Research Report

    Target Persona Development

    Srategy & Storyboard

    Radio

    Podcasts

    Photoshoots

    Video

See the Work

What They Said

“Rachel has been a lightning bolt to the quality of our work. She has jolted us to a new level and inspires [others] to do the same. Her new templates and standards are just two examples of efforts that elevate our process and protocols…”

What They Said

“Everything has experienced some level of elevation and that is in large part due to this creative genius…I trust her implicitly and learn from her daily. She makes us better.”