Creative Direction
Understand your target audience and key channels. Position your brand as a (recognizable) industry leader. Develop dynamic content and campaigns that make a big impact for your bottom line.
Branding
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Brand Sentiment Analysis
Creative and Content Audits
Industry and Audience Research
Competitor Analysis
Executive Team Workshop
Creative Exploration
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Research Report
Brand Platform (Mission, Vision, Values, Voice, Tone, Style, Key Messaging, Differentiators, Value Propositions)
Branding (Logo, Typography, Color Palette, Imagery, Merch & Collateral)
Ad Campaigns
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Campaign Audits
Industry and Audience Research
Competitor Analysis
Channel Analysis
Social Listening
Creative Exploration
Photo Shoot Direction
Asset Design and Copywriting
Optimization
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Research Report
Target Persona Development
Campaign Strategy
Campaign Concepts
Campaign Asset Production
Video & AV Media
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Creative and Content Audits
Industry and Audience Research
Competitor Analysis
Marketing Team Consult
Scripting, Storyboarding and Shot Lists
Manage Third Party Production Vendors
Creative Direction for Pre and Post Production
On-Set Creative Direction
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Research Report
Target Persona Development
Srategy & Storyboard
Radio
Podcasts
Photoshoots
Video
What They Said
“Rachel has been a lightning bolt to the quality of our work. She has jolted us to a new level and inspires [others] to do the same. Her new templates and standards are just two examples of efforts that elevate our process and protocols…”
What They Said