Campaigns

Captivate your target audience. Connect with their needs. Convert them into your biggest fans.

EdTech launch campaign delivers 60K+ new users.

This note sharing platform needed a fresh, loud concept in order to reach their primary targets: American party schools. As Creative Strategist, I worked with the Marketing and Paid Media teams to develop target personas and channel strategy. As Creative Director, I led a team of creatives and coordinated with brand ambassadors to execute digital and out-of-home assets (yes, including condoms), and personally wrote all the copy you see here. The results? A+.

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Discount Pharmacy needed low budget campaign for stiff competition.

HealthWarehouse.com, the first online pharmacy, was facing off against both industry giants (CVS, Walgreens) and newcomers (hims/hers and Amazon Pharmacy), especially when it came to selling ED medication. With a tight budget and timeline, I led the team to launching an effective ED campaign targeting men across a wide age range. Opting for a cost-effective approach, we curated stock footage and enlisted the voice of “Fred” for the campaign, resulting in a successful online campaign that boosted ED sales, particularly among younger target consumers.

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Nonprofit drives more applications than ever with digital ads and moving testimonial video.

This K-12 Scholarship organization literally had to regroup after they received such a high number of applications this season. As Campaign Strategist, I developed the target personas and worked with Marketing and Paid Media teams on channel strategies. From there, I took over as Creative Director and faciliated the production of a stunning testimonial video, along with digital and out-of-home creative that we optimized continuously for even greater performance.

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Custom fencing company needed to drive more online leads.

The client needed help developing campaigns for two different fencing brands — a high-end custom company catering to Hampton elites and a reliable quality brand made for the median income homeowner. As the Campaign Strategist, I developed target personas for each company and worked with the Paid Media team to develop a channel and targeting roadmap. From there, I switched hats to Creative Director, where I guided the team on radio scripting and copy, image sourcing from the client’s assets, and final designs. I also voice casted for the radio ads themselves, finding distinct voices to resonate with each brand.

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The client needed to launch its first every advertising campaign to attract more applicants to local substitute teaching jobs. As Campaign Strategist, I developed target personas and worked with the Paid Media team on channel and targeting strategies for them. Switching hats, I worked as Creative Director to concept, pitch, write copy and guide design on all ad assets and video production.

Hiring tech platform seeks to launch its first campaign in Mississippi.

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Orthopedic surgeon’s office looks to advertise new technology with fittingly modern digital ads.

Already crushing it with local SEO and paid search growth, the client was looking for a new paid campaign to advertise the cutting-edge technology they use for knee replacements. As Creative Director, I guided the team of copywriters, designers and developers in crafting modern medical ads that gave prospective patients critical information and simple actions to take.

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This highly recognizable client needed a strategically creative overhaul to drive new and lapsed donors. After working with the Marketing and Paid Media Strategists on target personas and channel development, I led as Creative Director and copywriter on six new campaign concepts to provide the client so they’d be set up with a creative roadmap for the next year. I wanted to make sure we captured four key areas: the Future Leader (and the future of Girl Scouts), the Nostalgic Experience (speaking directly to their key donor personas — Girl Scout Alum), the Cookie Monsters (no judgment, I’m a sucker for Thin Mints), and the Holiday Givers. Once the strategy and pitching phase was over, I led a team of copywriters and designers in executing the campaigns for media placement.