Doctor of Words. Master of Content.

Rachel Seiler, Ph.D.

I’m an Executive Brand & Content Strategist.

I’m a firm believer that content strategy has the biggest impact for brands when it does two things: shares real insights that actually help people and tells real stories that actually move people. Content ROI is commensurate to the Realness of your Intent.

For the last decade, I’ve helped in-house and agency teams keep it real, leading brand research and development, content strategy, UX and creative production for more than 35 clients across 6+ industries.

My ability to move between high-level strategy and in-the-weeds production, between executives and experts to general public and youth audiences, stems from my extensive training in mixed methods research and communications. I earned my Ph.D. in English, with top distinctions, from Indiana University in 2017 and my Postdoctoral certification in Digital Media and Humanities from Georgia Tech in 2021. I’m a national award-winning scholar, educator, speaker and author turned marketing executive, leading brands to the next level.

So what does that look like in the day to day? Well, I like to say I wear two hats that I call “thinking stuff” and “making stuff.”

Thinking stuff: I guide my clients toward their biggest goals, conducting market research and developing strategy, from brand positioning to content distribution plans to editorial calendars to learning and optimization.

Making stuff: Strategy doesn’t stop at the planning phase. It’s a necessary framework when you move into creative mode. That’s why I roll up my sleeves and do the work. When needed, I partner with the best SEOs, paid media buyers, designers, and developers in the industry to execute on top-quality content creation that meets our strategic goals. From websites to white papers to campaigns to video production, I’m an expert at developing impactful content that makes audiences lives easier and more enjoyable. (And I can help you do it on pretty much any budget.)

Want my resume? You can request it here.

Your content is a business lifeline. Keep it healthy.

  • I start by figuring out where your audience and your content are at right now, identifying any symptoms that might be plaguing your key health metrics.

  • Next, I outline the strategic course of treatment for growth, including brand positioning, distribution strategy, and monthly editorial calendars.

  • Together, we produce the planned content and track its performance month over month.

  • I will always be proactive in optimizing and pivoting on the strategy and content creation as needed, based on performance and market conditions, including new threats and opportunities.

What People Are Saying

  • Rachel stands out as a dynamic strategist and creative leader … [h]er intelligence and versatility allow her to seamlessly straddle various aspects of our work, bringing a unique blend of creativity and strategic thinking to each project. Rachel's ability to see the big picture, while also diving into the finer details, helps guide each project and client to see what matters.

  • Rachel serves as the guiding force behind our projects, providing strong and insightful guidance that propels us forward. Her leadership is instrumental in steering our collective efforts in the right direction. Rachel's drive to achieve excellence and her willingness to go the extra mile create a positive and collaborative work environment that elevates the entire team.

  • Rachel is about as badass as they come. Rachel always commands the room when complex issues or topics requiring high level strategic thinking is at stake and then her gift of distilling the rationale, fit for the masses is needed. An example would be the start of any R&D project where clients have big open ideas with little scaffolding. They always walk away feeling clearer about who they are, who they serve and in the process, the trust factor is extremely high at that moment. The same can be said about internal issues. I rarely have to wonder what Rachel means. Her clarity and idea presentation is phenomenal.

  • Her ability to convey complex ideas with clarity and finesse is truly impressive. Rach's eloquence on presentations not only showcases her depth of understanding but also leaves a lasting impact on our clients, establishing a level of trust and confidence that is invaluable.

  • Rachel continuously focuses the team’s attention on the WHY of a project and focuses not only on what the client needs but what their audience needs. She can distill competing priorities and wishes into a plan and activate the team around her while doing it so everyone knows where they contribute.

  • Her dedication to every task and client is awe-inspiring. There’s no question Rachel will increase the quality of anything that crosses her desk, and as a bonus she’s just a super awesome human being to work with.

  • Rachel immediately began kicking ass … with no hesitation. Since Day One there was no doubt she was the master of all things content - managing it, writing it, building it, the list goes on.

  • Everything .. has experienced some level of elevation and that is in large part due to this creative genius … I trust her implicitly and learn from her daily. She makes us better.

  • Rachel is a born educator and she always provides us with guidance with a smile on her face.

  • Rachel has been a lightning bolt to the quality of our work. She has jolted us to a new level and inspires [others] to do the same. Her new templates and standards are just two examples of efforts that elevate our process and protocols…

  • Rachel has made a huge impact … I personally feel she has taken our campaigns to a new level.

  • She has continually elevated everything she touches with grace! This includes copy, design, and video approaches and outputs. She has managed to really raise the bar … She is a positive collaborator, who teaches along the way. She has updated processes and templates all making our lives easier.

  • [We] had no idea what we were missing until she showed us her superpowers. Rachel is obviously smart and talented but she also adds so much from a leadership perspective.

  • Rachel exudes brilliance — and everything she touches, critiques or edits is all the better for it. She cares as deeply about the end user as she does about the client, about the quality as well as the performance. She sees people as people, not screens or numbers, which makes everything she creates connect better with them.

Ready to talk growth?

I’m here for it. Your audience will be too.

The most powerful person in the world is the storyteller.

Steve Jobs