Personas stem from real people. Keep your content strategy just as real.
I take your content from research and planning to execution and optimization.
Full-funnel content strategy built to build up our target audience’s confidence.
In collaboration with a team of SEO and Paid Media strategists, copywriters and designers, I led a 12-month strategy to grow our nonprofit client leads. From brand positioning to content hubs to page optimizations to premium lead generation campaigns, our team pulled out all the stops to market Big Sea as the go-to agency in the Southeast for nonprofit storytelling.
Video content strategy crafted to move English and Spanish-speaking audiences alike.
As Creative Director and Strategist on this client account, I developed the target personas, established creative direction, crafted the storyboard, prepared interview questions and media trained the interviewees, briefed and reviewed on all deliverables with the video production agency with whom we collaborated. The final result? An impactful story told by mother and daughter, in English and Spanish versions, of how support for hard work can give any child a bright future.
Growing local leads year-round with creative content strategy.
As lead Strategist, I worked with SEO, Paid Media and Web teams to produce a website rebuild and full-funnel strategy for a high-end construction company. I researched and developed target personas that informed our channel and content strategy, worked with SEO on the ideal information architecture and navigation for local search, built custom landing page and email templates for better conversion, and facilitated earned media/PR appearances in The Spruce. As Creative Director, I worked with the team to map seasonal content and creative that would ensure the lead flow stayed steady, even in the off season.
