Brand Strategy
Tell your brand’s story. Resonate with your audience and your team. Make sure your competitors are way behind.
Nonprofit needed brand strategy to launch new organization.
The client, a free education and job training platform, needed the works: from an entirely new name to brand platform (mission, vision, voice, value props) to logo and guide to collateral and merch. As Brand Strategist and Creative Director, I led the client team and our designers through naming, branding workshops, production, and launch. I also wrote all copy, including their tagline, mission and values. And the kicker? They had to build their entirely new brand in just 8 weeks. So we made it happen.
Dental executives needed a full brand platform to launch new network.
Getting more than 20 dental professionals and executives in a remote room for a brand workshop may seem daunting to most — but I facilitated the three-hour discussion with focus on alignment, clarity and simplicity. The results? A brand platform that every executive and team member was excited to get behind. As Brand Strategist, I researched competitors and industry opportunities, facilitated the executive workshop, and wrote the positioning and guide copy for the client. As Creative Director, I led a team of designers and developers through logo, palette, typography, photography and web development to launch a robust brand on time and on budget.
Agency grows up from cute, kitschy ocean to spunky modern waves.
This marketing agency was ready to go from what they called their “child phase” into the teen years of their brand. Co-leading a team of creative all-stars, from designers to copywriters to developers, I helped the brand come into its own, all while keeping the elements of quirk that defined their unique voice.
Museum needed to brand their Member Experience.
As Creative Director and Brand Strategist, I established art direction, wrote copy and led designers to execute a branded membership experience to help a maritime museum grow their most predictable revenue base.
HR recruiting company needed brand positioning for their new, proprietary web application.
Leading the team as Brand Strategist, I researched competitors and industry opportunities, and facilitated a workshop with company executives in order to frame the final deliverable: a brand platform complete with key positioning and messaging, voice and tone guidelines.
♡ Your Followers ♡ You
♡ Your Followers ♡ You
Looking for more examples in your industry? I’ve got ‘em. Schedule a free consult to see the full portfolio.