Give your content strategy the expert treatment.
Elevate your brand’s legs. Promote optimal growth. The doctor’s officially in.
Good content reaches your audience. Great content drives your growth.
Whether they’re hitting the search bars or their “For You Page,” your audience is distracted — especially when they’re just browsing. And when they do need you, they’re cutting through a whole lot of competitor noise to find you. Driving traffic and conversions relies on content strategy that captivates your targets when they’re not really looking and outranks your competition when they’re actually thinking about buying. Let’s talk about how to get you there.
Expertise meets results.
I come by the “Content Doctor” title honestly: I’m a Ph.D. researcher, educator, speaker and author turned marketing executive with expertise in digital media and audience-centered communications. I’ve led in-house and agency teams in brand positioning, content strategy, UX and creative production to take campaign performance and audience engagement to the next level.
Content designed to engage.
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Brand Positioning
Market Research
Social Listening
Persona Development
Campaign Strategy
SEO Strategy
UX Strategy
Content Distribution Plan
Editorial Calendars
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SEO Boosted Blogs
White Papers, E-Books, Case Studies, Impact Reports
Email Marketing
Social Media Management
Podcast Development
Sales Collateral
Product Marketing/ Experience/Instructional Content
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Campaign Concepting
Creative Briefs
Scripting & Storyboarding
Ad Copywriting
Production Sourcing, Management & Creative Direction for Advertising Deliverables across
Design
Video
Animation
Radio
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Information Architecture
A/B Landing Pages
New Template Creation
Web Content (New and Refreshes)
Production Resourcing, Management and Creative Direction for Full Site Builds
“Pretty much everything Rachel touches gets elevated. As extensive as her vocabulary is, ‘status quo’ doesn’t appear to be a part of it.”
Book a free consult today.
It’s like content therapy. You tell me the issues, I bring the solutions — and the tissues.